Web Design, Web Development, and SEO Blog

Welcome to the Waypoint Web Design blog! We will be posting occasional relevant articles about web design, web development, and online marketing news and editorials as well as updates about our company and services.


Most Important Website Ranking Factor

Search engines use many different factors to rank websites. Google has stated they use over 200 factors. Although there are many different actions that website owners may take to help boost their website's search engine ranking, the area website owners should concentrate most is building great content. Content is King Website visitors will visit and spend more time on websites with great content. Great content will be shared via social media. Other website owners will link to great content. Search engines will see all of these activities, and will usually reward top rankings to websites with great...

Responsive Web Design

In the early days of the Internet, desktop computers used mostly standard screen sizes, and websites were designed around minimum resolutions such as 800x600 or even 1024x768. During the past few years, the number of internet-enabled devices has increased greatly, and many of these new devices such as laptops and smart phones use a number of different screen sizes and resolutions. Due to the popularity of these mobile devices (some websites receive more traffic from smart phones and tablets than desktop computers and laptops), today's web designers must now create websites that are able to support a significant...

Email Options and Advice for Businesses

New businesses requiring email services my choose from a variety of options depending on their budget and number of employees. Besides finding email services, businesses should be aware of email setup requirements, best practices, and regulations in order to help reduce their email's chance of being marked as junk mail. Email Options Self-Hosted, Self-Managed Email - large businesses with many employees usually run their own internal computer network and employ a technical support staff. Companies of this size usually own and operate their own server(s) dedicated entirely to email. The cost of self-hosted email is usually very high...

Why Search Results may be Different

One of my local clients recently traveled overseas on business and was not able to find their website in Google's search results. I performed the same keyword search that day, and the client's website appeared for me within the first page of Google's search results. Why Were Our Google Search Results Different? Google provides different search results based on a variety of different factors. Two of the main items causing differences in search results are location and personalization. Location-Based Search Results One of the reasons my client and I might have received different search results is because Google provides search results based...

Moving In

Hello and welcome to the new Waypoint Web Design blog/website! Check back later for updates....
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